SERVICES
Art Direction
Creative Direction
Motion & Animation
Digital
OVERVIEW
Anxy is a South African-based footwear brand that derives its name from the word "anxiety," representing its commitment to raising awareness and providing support for individuals struggling with mental health challenges. The brand's mission is to spark conversations around mental wellness, offering a platform for solidarity and understanding. In line with this mission, the Anxy team has launched a powerful campaign that not only highlights the quality craftsmanship and intricate details of their footwear but also connects with their cause. Through a striking animation, the campaign showcases close-up views of the shoes, bringing the textures, materials, and design elements to life in a visually engaging manner. This creative approach reinforces Anxy's message of care, empathy, and attention to detail, all while promoting a broader conversation around mental health.
SECTOR
fashion
Lifestyle
CREDITS
3D Modeling:
Kenneth Baloyi
TIME
2022
