SERVICES
Art Direction
Creative Direction
Brand Identity
Strategy
Digital
OVERVIEW
Heritage hall’ is an iconic venue nestled within the Eyethu shopping centre. The essence of this hall embodies a profound celebration of south Africa’s rich history and vibrant culture. Our task was to craft a logo that reflects this deep-rooted heritage and honours the legacy it represents. To forge an identity that truly reflects and honours the rich tapestry of South Africa's history and culture, we aimed to create a visual and conceptual experience that resonates deeply with the essence of Eyethu. This identity reflects a vibrant celebration of South Africa’s diverse heritage, capturing the spirit of its past while embracing its dynamic present. By infusing our design with elements that evoke the profound legacy and cultural richness of South Africa, we created a powerful and evocative representation that speaks to both our heritage and our future. The logo should be visible and distinctive, exuding a welcoming and unique charm. It must be simple yet versatile, representing the brand with clarity and elegance.
SECTOR
Arts
Heritage
CREDITS
Graphic designer:
Riclyn Ramberose
TIME
2024
