XENITH CAPITAL: BRAND IDENTITY

SERVICES

Art Direction

Creative Direction

Brand Identity

Strategy

Digital

OVERVIEW

Xenith Capital is a finance fund specializing in project financing for secured off-takes that generate attractive interest yields for investors. Our challenge was to craft a visual identity that would not only make the brand more relevant and current but also strategically position it against competitors while raising awareness. We approached this by meticulously selecting a color palette and typeface that exude a contemporary aesthetic, blending minimalism with a clean, understated look. At the same time, we ensured the brand's image remained sophisticated and professional, reflecting the company's commitment to high-level financial solutions. The result is a modern, refined visual identity that balances elegance with clarity, perfectly aligning with Xenith Capital's vision and industry presence.

SECTOR

Finance

Banking

CREDITS

Graphic designer: 

Riclyn Ramberose

TIME

2024